General Rules

1. The companywide target should be 60% margin.
2. 60-65%+ margin is great and is the target.
3. 50% margin is good. Consistently selling larger orders over 50% should sustain a healthy business.
4. 40% margin is the basement. Profitability is hard to reach below 40%.
5. A markup of 3x cost of goods should put you near 60% margin, even after decoration and labor cost.
6. The lower the volume, the higher the margin should be.
7. Lower-ticket items usually have better margins than pricier promo items.